Thursday, October 1, 2009

Audience Research: Questionnaire Results And Summary

Question 1:
The answers I recieved for favourite genre of music were quite spread out, showing that out of the ten people I asked to fill in my questionnaire, the music listened to was quite diverse. Through the answers to this question, I can establish that rock was the least popular genre and the most popular of the genres was pop.

- 10% chose Rock as their favourite genre
- 20% chose R&B as their favourite genre
- 20% chose Hip Hop as their favourite genre
- 20% chose 'Other' as their favourite genre
- 30% chose Pop as their favourite genre

Question 2:
I asked this question to see if their favourite song had any correlation with their favourite video, out of the ten people who filled in the questionnaire, only three people stated that their favourite song was also their favourite video. The favourite songs were all fitted to the genre chosen in question one, apart from one person - although they stated that their favourite genre was R&B, their favourite song was of the pop genre. This shows me that there are people out there who are open to listening to songs that are not perhaps from their favourite genre, but are still maybe willing to listen to them and hence, watch the music video to the song.

Question 3:
My main reason for asking this question was so I was able to see which type of music video people would choose but also to see if the song sung by the artist of their favourite music video also made their favourite genre of music.

- 60% chose a performance type of music video
- 30% chose a performance and narrative video combined (hybrid)
- 10% chose a narrative (storyline based) type of music video

- 40% chose a song that was sung by the artist of their favourite song, with two people putting their favourite music video the same as their favourite song
- 60% chose a music video by an artist different to the one that sang their favourite song

These answers show me that many people are open to listening to a wide variety of music from different genres, here is an example of this from the questionnaire...

"1. What is your favourite song?... Westlife - Flying without wings"
"2. What is your favourite music video?... Michael Jackson - Smooth criminal"

This example also shows me that the genre of song from their chose music video is the same as their favourite song.

Question 4:
Out of the people questioned, the 60% that gave an example of a performance type of music video for their favourite music video said that they liked the performance in the video and for the majority this was what why they liked the video, other reasons as to why they liked their chosen video are:
- "nice, bright colours - visually pleasing"
- "It's simple and the performance allows you to focus on the music more"

For the 30% that chose the performance and narrative (hybrid) type of video, they said that they liked it because:
- "It's funny"
- "It provides comical value as well as performance footage"
- "The storyline of the video is enjoyable to watch because it's funny and I like how the artist is performing as well"

For the 10% that chose narrative, they said they liked it beacause:
-"It's very powerful storyline that has an impact on you"

These answers show me that out of all things in a music video, most people enjoy performance based type of videos, purely because they enjoy simply watching the artist perform the song although a lot of people, on the other hand enjoy it if there is narrative added to the video as well as performance, so that the video in return is funny.

Question 5:
There wasn't a huge variety of different music channels picked by people, which shows me that many people watch the same channel - with the majority tending to watch channels that play a range of different genres of music.

- Choice of favourite genre from question one was pop, these people gave the answers: "MTV, MTV, The Box"
- Choice of favourite genre from question one was Hip Hop/R&B, these people all picked the same channel, which was "MTV Base"
- Choice of favourite genre from question one was Other, these people gave the answers: "KISS, The Box"
- Choice of favourite genre from question one was Rock, channel chosen was: "Kerrang"

These answers show me that the most popular channels include: MTV Base, MTV and The Box.
MTV Base specialises in Hip Hop and R&B, so it is therefore clear to see why those people that chose Hip Hop/R&B as their favourite genre chose this as their favourite channel also. As MTV and The Box both play a variety of different musical genres, this is why those that stated Other and Pop as their favourite genres watch these channels, as they cater for everyones musical taste. The one person that picked Rock as their favourite genre chose Kerrang as their favourite channel, which mainly specialises in broadcasting music videos of the Rock genre. Through this question, I have been able to see how someones favourite genre of music influences what channel they choose to watch music videos on.

Question 6:
I asked this question to see just how often people watch music videos and to see if a music video is still significant to music fans.

- 10% watch music videos 1-5 times per week
- 30% watch music videos 6-10 times per week
- 50% watch music videos 11-15 times per week
- 10% watch music videos 16+ times per week

I can see from the results that a music video is still significant to music fans, with the majority watching music videos 11-15 times per week.

Question 7:
When asked where the preference was to watch music videos, the answers showed me that the source preferred by many was TV.
- 70% said TV whilst 30% preferred to watch music videos online

I believe that most chose TV as the majority of music channels play certain genres and it is therefore easy for someone to find a music channel tailor made to their favourite genre, e.g. MTV Base specialises in urban music only, whilst MTV specialises in all genres.

Question 8:
From this question, I concluded that the most popular types of music video are performance and narrative, both equally.

- 40% said their favourite type of music video was performance
- 40% said their favourite type of music video was narrative
- 20% said their favourite type of music video was abstract

Question 9:
I asked this question as I wondered if colours in a music video were important to anyone and whether they were noticed. I wanted to know this, so I could use the right colours in my music video in relation to the song. The answer was a resounding yes, with everyone saying that it was considered important. This has definately made me think about which colours to use.

Question 10:
The majority of people said that it didn't matter if the video was of low budget or high budget, my reason for asking this question was to see if people cared more about the song or the video. The answers have shown me that even if a video isn't a big budget venture and is relatively low budget the majority of people would still watch it. This is good for up and coming artists who may not have the money to fund an expensive video.

- 90% said that it didn't matter about the budget of the film
- 10% said that it mattered if the video was low budget

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