As I am working individually, I will be adopting the roles of the: Director, Cameraperson and Editor. I will be adopting these roles as an 'Auteur'. By working by myself I feel I will be able to portray my personal, creative vision for my music video more thoroughly.
The 'Auteur' Theory:
The Auteur theory is based on the work of a group of cinema enthusiasts who argued that films should show a director's personal vision. Filmakers that they advocated as 'Auteurs' of their films included: Alfred Hitchcock and Jean Renoir.
Research on The 'Auteur' Theory:
Applying this theory to my coursework, I have researched an 'Auteur' of their own music videos. The 'Auteur' that I have researched is Hype Williams.
Hype Williams is now a widely reknowned director of music videos, over the years he has acquired his own signature style. When he first started out in the 1990s and early 2000s, Williams began using the 'Fisheye' lens, whereby the camera view is distorted around the central focus. Williams' innovative idea was used to great magnitude, focussing on recording artists and props (such as, cars and sunglasses). A good demonstration of his work using the 'Fisheye' lens, whilst also showing his focus on props is the video for "The Rain (Supa Dupa Fly)" by Missy Elliott.
Video link: Missy Elliott - The Rain (Supa Dupa Fly)
One of Williams' other signature styles popular in various urban music videos is where he places upper shots in regular widescreen ration, whilst the second shot is divided and placed in the upper and lower bars. A fine example of his work using this effect is "So Sick" by Ne-yo.
Video link: Ne-Yo - So Sick
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